Your Organisation Does Not Have a Writing Problem: It Has a Thinking Problem
‘We need better writing.’
It is one of the most common, and often the most frustrating, complaints inside organisations today. Leaders, managers, and teams alike seem convinced that the root of their communication woes is a lack of polish, clarity, or style. The typical fix? Hire a writer. Or bring in an editor. Polish the words until they shine.
But what if that is not the real problem?
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