Your Problem Is Not That You Cannot Explain It. It Is That You Have Not Decided What It Is.
Have you ever found yourself saying:
— ‘I’m struggling to explain this.’
— ‘I know what I mean, but I can’t say it properly.’
— ‘Let me try that again . . . ‘
And then, after a few attempts, you feel frustrated, as if the words are just out of reach. Most of us assume that this is a communication problem. That if only we could find the right words, everything would be clear. However, here is the surprising truth: most of the time, the problem is not communication; it is decision. It is not a failure of language. It is a lack of definition.









