Structure Before Style: Why Most Writing Advice Starts at the Wrong End
Good writing is not how you phrase ideas. It is how you organise them.
Many writers and communicators obsess over style. They are told to ‘improve their writing style’, ‘make it more engaging’, ‘use better words’, or ‘polish the language’. The focus seems to be on how the writing sounds: on surface-level polish and aesthetic appeal. And while style can lend clarity and flair, most of the common advice targets the wrong problem. It is easy to see why. Style is visible, teachable, and feels fixable. It is the surface we can easily manipulate.
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